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Hi, I’m Kate, a content strategist for B2B startups and ex content writer for global SaaS brands like Semrush and Backlinko.
I'm off to a conference, and it's not just the talks I'm excited about.
Oct 23, 2026
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1 min read
A quick editing exercise for your next draft: cut what's getting in the way.
Oct 18, 2026
A little life update and a practical guide to choosing AI prompts.
Oct 9, 2026
2 min read
Interesting ways marketers are keeping hundreds of articles up to date, plus some new articles about AI optimization I've been working on!
Sep 25, 2026
I posted my first sponsored UGC, then went down a Reddit rabbit hole about how SaaS teams keep hundreds of pages accurate.
Sep 4, 2026
Here’s what you should actually focus on + the popular AEO tactics Google says you can skip.
Aug 28, 2026
A little preview of what I’m working on next + a free way to check your AI visibility.
Aug 23, 2026
Why ChatGPT recommended me and how you can do the same to get AI send you clients.
Aug 7, 2026
The exact order to build a content plan from audits, ICP research, AI workflows, and everything in between — steal the whole thing.
Jul 26, 2026
This is what you should focus on now, instead of traditional keywords.
Jul 19, 2026
3 workflows that save way more time than asking AI to write the article for you.
Jul 12, 2026
How my name ended up in Google's AI Overview for "martech writer," and what actually led me there.
Jun 28, 2026
The exact questions I ask before I hand a draft to a client.
Jun 21, 2026
3 min read
So what are the other 5? Here's how I actually write an article, start to finish.
Jun 14, 2026
4 min read
A year-old mistake almost took down my entire business (and who fixed it).
Jun 6, 2026
The AI usage mistake I see every single day and what to do instead.
May 22, 2026
So I finally put them in one place and the AI-Ready Content Playbook is ready!
May 8, 2026
So I finally rebuilt it and sharing the exact workflow I used.
May 2, 2026
How I used Claude Code to analyze 70+ posts and finally understand what's been hurting my reach.
Apr 24, 2026
A quick Friday reflection on why you're probably further along than you think, in life and in content.
Apr 17, 2026
It’s not about more content. It’s about connecting it.
Apr 10, 2026
The simplest way to create content that actually resonates with your audience.
Apr 5, 2026
After testing way too many tools, here’s what I actually use now + what I recommend.
Mar 28, 2026
If everyone can build and create faster... what actually matters now?
Mar 20, 2026
A few recent updates, an idea I’m working on, and a quick question for you.
Mar 13, 2026
