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Hi, I’m Kate, a content strategist for B2B startups and ex content writer for global SaaS brands like Semrush and Backlinko.
The exact order to build a content plan from audits, ICP research, AI workflows, and everything in between — steal the whole thing.
Jul 26, 2026
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2 min read
This is what you should focus on now, instead of traditional keywords.
Jul 19, 2026
1 min read
3 workflows that save way more time than asking AI to write the article for you.
Jul 12, 2026
How my name ended up in Google's AI Overview for "martech writer," and what actually led me there.
Jun 28, 2026
The exact questions I ask before I hand a draft to a client.
Jun 21, 2026
3 min read
So what are the other 5? Here's how I actually write an article, start to finish.
Jun 14, 2026
4 min read
A year-old mistake almost took down my entire business (and who fixed it).
Jun 6, 2026
The AI usage mistake I see every single day and what to do instead.
May 22, 2026
So I finally put them in one place and the AI-Ready Content Playbook is ready!
May 8, 2026
So I finally rebuilt it and sharing the exact workflow I used.
May 2, 2026
How I used Claude Code to analyze 70+ posts and finally understand what's been hurting my reach.
Apr 24, 2026
A quick Friday reflection on why you're probably further along than you think, in life and in content.
Apr 17, 2026
It’s not about more content. It’s about connecting it.
Apr 10, 2026
The simplest way to create content that actually resonates with your audience.
Apr 5, 2026
After testing way too many tools, here’s what I actually use now + what I recommend.
Mar 28, 2026
If everyone can build and create faster... what actually matters now?
Mar 20, 2026
A few recent updates, an idea I’m working on, and a quick question for you.
Mar 13, 2026
Most people use 10% of what Claude can actually do. Here's where to start.
Feb 28, 2026
My new AI workflow for turning my notes into publish-ready LinkedIn posts.
Feb 20, 2026
How I get weekly content ideas based on real discussions.
Feb 13, 2026
5 min read
If you don't see instant results from your content, here are the three reminders to keep going.
Feb 6, 2026
I promised I’d share how I’m using custom GPTs, so here’s the exact setup I’m working with right now. +100 more prompts for different purposes.
Jan 30, 2026
7 min read
A behind-the-scenes reflection from my Stockholm trip and a simple content reminder.
Jan 23, 2026
Why better content beats more content.
Jan 16, 2026
Tools, energy, and one habit shift that’s been working surprisingly well.
Jan 9, 2026
