Hi my friend!
Guess who's gonna speak at a SaaS SEO conference in Dubai next year? š¤©
Yep, that's me!
I'm really excited about it, and I'll share more details as we get closer to the event. And with how quickly AI search is evolving, I'm also curious to see what we'll even be talking about by then!
Other than that, it's been a pretty busy week. I'm juggling multiple deadlines at the moment, but I'm actually feeling good about it!
I've been working on improving my processes lately, and I'm happy to see that they're helping me manage the workload without feeling as overwhelmed as I used to.
Still a work in progress, but definitely a nice improvement.
Anyway, I'm writing today's newsletter a bit last-minute and I thought I'd share something useful from one of my recently published articles for Searchable.
Are you tracking the right AI prompts?
While writing my article about AI prompt tracking, I looked at some data from Searchable.
Across more than 1.6 million tracked prompts, 53% came from the initial onboarding list generated when users set up their projects.
Now, there's nothing wrong with starting with suggested prompts. In fact, that's probably the easiest way to get started.
But I'd recommend treating that initial list as a starting point rather than your final tracking set.
Because the prompts you choose determine what you actually learn about your brand's AI visibility.
So, here are a few things I'd recommend.
1. Make sure your list covers four types of prompts
Let's use a CRM company as an example:
Category: "What are the best CRMs for small businesses?" ā To see whether AI recommends your brand when someone is exploring your product category.
Comparison: "HubSpot vs. Salesforce for a small business" ā To understand how AI positions you against competitors.
Problem: "How can I stop losing track of customer follow-ups?" ā To see whether AI suggests a solution like yours when someone describes a problem.
Branded: "Is HubSpot a good CRM for startups?" ā To check how AI describes your company.
Each tells you something different, so it's worth including all four rather than tracking dozens of similar questions.
2. Find prompts in places you're already looking
You don't necessarily need another tool to get started.
Here are three places I'd look:
ā Sales and customer conversations: Look through sales calls, demo notes, support tickets, and customer interviews. Pay attention to how buyers describe their problems and which alternatives they consider.
ā Google Search Console: Look at the queries your pages already appear for. For example, "best CRM for agencies" could become "What are the best CRMs for a marketing agency?"
ā Prompt research tools: Use these to expand your list and find topics you haven't covered yet, rather than accepting every suggested prompt.
3. Review the list once you have some tracking data
This is just as important as choosing the prompts in the first place.
See which questions bring up your competitors, which ones consistently generate similar answers, and which topics might be missing.
Remove near-duplicates, replace irrelevant questions, and add new ones as your products and customer needs change.
I'd suggest reviewing your prompt set every quarter.
And that's pretty much it!
Of course, there's more to consider, like how many prompts to track per topic and which ones to prioritize.
I covered those in the full article if you want to dig deeper:
Hope this helps you refine your own tracking setup!
See you next Friday,
Kate š
