Hi my friend!
Yesterday I searched "who is a martech writer" and my name was listed in a few queries I’ve tried, inside Google's AI Overview.
Okay, I did a little happy dance, but then the strategist brain took over and analyzed what got me there. Well, because I want to know what contributed to the result, and also want to share it with you.
What got me there
It's two things working together.
The stuff I control:
A portfolio (mine’s on Authory) and my own website both clearly positioning me as a MarTech writer (and both ranking for the query themselves)
LinkedIn, where I show up consistently as a MarTech writer (+ positions me the same way)
Years in one niche — I’ve been writing about within the same industry, and related topics
And the stuff I don't control — other sites saying who I am:
Bylines on client websites
Podcasts I joined as a guest
Articles that quoted me as an SME and named what I do
Event page listing me as a speaker on the topic
AI didn't pick me because of any single one of these. It picked me because they all say the same thing. Kate = MarTech writer, confirmed by various sources.
So if you want the same: stay in one lane long enough to be known for it and make sure credible sites confirm it too, not just you.
Before you go test it
Searching your own name is a fun gut-check. It's not a measurement.
You're logged in. Google knows your history and your location, so it's showing you a flattering version. A stranger somewhere else might see nothing like it. And AI Overviews regenerate — same query, different day, different answer.
So if you actually want to know where you stand: run it logged out, in incognito, on a few different days. Even better, get a couple of people elsewhere to try it too.
Go try it though, and reply to tell me if you made it there. If not, use the factors I’ve mentioned above to build your strategy, and as always, stay consistent with it.
If you’re interested in starting a newsletter like this, try out beehiiv (that’s what I use).
See you next week,
Kate 🌟
