Hi my friend!
It's been a crazy week over here, but let me start from the beginning.
Last Friday, I sat down to draft a newsletter for you. I was excited to figure out what part of my work week to share with you, as usual. I opened beehiiv, tried to log in, but… I never received the one-time code. I tried again. And again. Still no success. Something was wrong with my email. I tested and found out I wasn't receiving any emails. My site was down too.
This got me a ton of stress. Because that meant that I'd miss emails from clients and prospects. People wouldn't be able to see my website if they found me on social media. I couldn't log into beehiiv or any of the other business tools tied to that email.
That's not ideal, is it?!
So my journey of talking to customer support has started and luckily, they're the best!
Here's the backstory. I've been using NameHero (not sponsored) to host my website for years. Last year, another company approached me for a content partnership. I decided to test their platform before accepting or rejecting the offer, and transferred my domain to do it. After a week, I concluded that I didn't like their services, so I removed everything on their side and went back to my favorite provider. Or so I thought. Everything worked fine for a year. I even connected my domain to Lovable with no issues. The problem only showed up at annual renewal time.
I have to say, the support team at NameHero is a real hero!
They dug in and found out my domain was never actually registered back with them. It was still pointed to the platform I'd tested last year.
So I had no idea!
And since I have ZERO technical background and don't understand anything about all the terms they’ve told me, they handled all the technical sides for me. The domain transfer took six days. But my site was still down.
So I spent the whole evening yesterday hanging with support teams from three different companies — NameHero, Lovable, and Google Workspace. And I didn't even feel annoyed, honestly, because all these platforms I chose have these amazingly helpful support teams that respond within minutes.
And like I said, I didn't like that other platform's services, and support was one of the major reasons.
So, to bring it all together: exceptional customer support is one of the most important elements a successful business can have. It matters how fast, nicely, and helpfully your team responds. Because there are real people on the other side of the screen who might desperately need help.
And if they feel safe using your product — knowing your team will show up when something goes wrong — they'll talk about you nonstop, just like I'm doing it about NameHero all the time. Because I’ve needed help from them in the past as well, and they’re always the best.
That's basically free marketing for your brand.
Now, at least, you know that if I recommend something, it means I've tested it and approved it. Even if it takes risking my own business 🙈 Nah, I'm going to play it safer next time 🤞 But I’m not going to change my approach to choosing what brands I recommend.
And if you'd like to check all the tools I highly recommend, I made a whole resource page for it. Check it out: My Handpicked Tools to Run Your Marketing Ops →
Anyway, I'm glad I'm back and able to share my marketing week with you. And I'm glad I didn't lose access to everything — from my site to my email to all the accounts tied to it. Yay 🥳
That's it for this week. Not my usual content insights, but this is what's been happening behind the scenes and I wanted to share this part too.
If you’re interested in starting a newsletter like this, try out beehiiv (that’s what I use).
See you next week,
Kate 🌟
