🪞 My Client's Page Described Me Better Than My Own Website

Hi friends 👋

Working in content means your own content always comes last.

At least, that’s the reality for me.

You know this if you've been following me for a while. Client work fills the week, and by the time you have a spare moment, the last thing you want to do is write for yourself.

And so, my website has been a quiet embarrassment for longer than I'd like to admit.

It was quite vague, outdated, and not doing the job it's supposed to do, which is introduce myself to prospects, or anyone who wants to learn more about me.

But here's what finally pushed me to act.

One of my recent clients, Searchable — a visibility & analytics tool for AI search — built a structured author bio for me as part of our collaboration. And when I read it, I had this slightly uncomfortable thought:

This page actually describes who I am and what I do better than my own website does.

That felt unacceptable. So this week, when I had a lighter week than usual, I made the website update happen.

The workflow (and why it was actually fun this time)

I've always struggled with my own website because I'm not a designer, and WordPress made the process feel pretty unpleasant for me. Even though it has design templates, plugins, and all, I’d still spend hours trying to get a section to look right. And sometimes, no matter what, things ended up breaking, and not looking as good as I wanted them to.

And hiring someone to do it was another layer that I didn’t want to put much effort in.

So recently, I finally made a decision to use Lovable, because, why not make it incredibly easy to build anything you want?!

I brought all my inspiration into Claude: screenshots of styles I'd saved over months, notes on the vibe I was going for, the kind of positioning I wanted to communicate. And I asked Claude to write a detailed Lovable prompt based on all of it.

Then Lovable built the first draft.

Was it perfect? No.

I had to refine a lot of things, but the starting point was so much further along than anything I'd ever managed on my own in WordPress.

Anyway, you can view my new website here:

And this post is not to talk negative about WordPress. It’s still a great platform to build your website, but it definitely needs more effort (or knowledge).

The lesson for me: if you hate the process, don't try harder, change the tools, or simplify the steps.

If you’d like to build anything on Lovable, you can claim 10 extra Lovable credits (even on a free plan) using my link.

But let's talk about the author bio now.

Because what the Searchable bio made me realize goes beyond website aesthetics.

It's about what AI search engines actually need from you.

Google's E-E-A-T framework — Experience, Expertise, Authoritativeness, Trustworthiness — has existed for a while.

But most people treated it as a vague ranking signal for content. What's changed is that AI engines like ChatGPT, Claude, Perplexity, and Google AI Overviews are now actively using these signals to decide whose content gets cited.

They're not just reading your content. They're trying to understand who wrote it, and whether that person is a credible source on the topic.

Which means the author behind your content matters more than it ever has.

A well-structured author entity tells these systems: this person knows what they're talking about, so it's safe to cite them. And that signal transfers to your brand.

Here's what actually builds your author entity:

This matters whether you're a SaaS brand or a solo operator.

If you’re building a SaaS: your individual authors are credibility signals. A content piece written by a recognized expert in your niche carries more weight than the same piece published anonymously, even if the writing quality is identical.

If you’re a service provider like me: your entity is your brand. The more clearly AI systems can identify who you are and what you're known for, the more likely your content is to surface when someone asks a question you're qualified to answer.

If you've been sitting on your own website update, maybe this is the nudge.

If you’re interested in starting a newsletter like this, try out beehiiv (that’s what I use).

See you next week,

Kate 🌟