Hi friends 👋

Things have been pretty busy lately between client work, events, and a few things I’m experimenting with on the side. But a lot of interesting things happened recently, so I thought I’d share a few updates with you.

First, something I’m quite excited about.

On 8th of March, I attended an event organized by the official Lovable community. A bunch of women, with great ideas gathered in the room and worked on their thing for three hours, in a super supportive space.

So… I might be building a tool. It sounds crazy, but it’s much further in the development than I’d imagine.

It’s still early and I’m not ready to announce it yet, but it’s something that could be very helpful if you’re creating content or trying to grow through organic channels.

And since you’re the people who read my newsletter every week, you’ll definitely be the first to know once it’s ready. I’ll also make sure there are a few perks for you as a thank you for being here.

Before I finalize it though, I’d really love to hear your thoughts.

I created a short form where you can tell me a bit about your experience with content and what feels the most challenging right now. Your answers would help me build something that actually helps.

🔗 Here’s the link if you’re open to sharing.

It’s 5 quick multiple choice questions and takes less than a minute to complete.

It’s anonymous too 🤐

Another thing I’ve been working on lately is an article about search intent.

The more I work on this topic, the more convinced I am that matching search intent is still the number one thing that determines whether your content ranks or not.

Not backlinks.

Not publishing frequency.

Not whether the content was written with AI.

Just whether you actually answer the question people are asking.

And this matters even more now that AI search is getting bigger. If your content doesn’t match the intent behind the query, it simply won’t show up, whether in Google results or inside AI-generated answers.

So if you’re ever wondering why a piece of content isn’t performing, the first thing I’d check is always the same:

Does this actually answer what the searcher wants to know? Does the information I give them help solve the issue they have?

A couple of other quick updates you might enjoy:

Brand24 recently published a prompt ebook where they featured one of my prompts as well.

My prompt is about how to turn social conversations into content that actually reflects what your audience is asking, feeling, and struggling with.

The ebook includes 20+ useful prompt ideas from amazing creators, and there are some really good use cases in there.

🔗 Here’s the link so you can check it out (it’s free).

Also, the podcast episode I recorded earlier is now live.

I joined Matthew Uber on the Founder Closers Podcast, where we talked about how AI is reshaping SEO, why many founders struggle with content, and why niching down is often the best way to stand out.

🔗 Here’s the link if you want to the episode.

And yesterday I spent the whole day in Copenhagen at two AI-related events.

There were a lot of interesting conversations and insights there, so I’ll probably share some of those on LinkedIn soon.

That’s it for this week.

And if you have two minutes, I’d really appreciate your thoughts in the form, it will help shape what I’m building and potentially tailor them to your needs.

See you next week,

Kate 🌟

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