Hi my friend!
I have a whole lineup of articles I’ll be working through in August and September, and they’re all about AI search and how to actually optimize for it.
Hottest topics! 🔥
I don’t really remember the last time I was this excited about writing articles 🤩 because I see AI search is evolving so quickly and everyone is trying to figure out what actually matters.
And I looove being part of building the content that helps you figure that out!
One piece I drafted this week was about the difference between SEO, GEO, and AEO and let me give you a quick overview before the full article goes live:
People either think GEO and AEO are completely new disciplines or think that they’re the same as SEO and ignore them.
GEO and AEO strategies heavily overlap with a traditional SEO strategy. But the outcomes you’re optimizing for are different.
And that means you need to measure different things too. Such as AI mentions, citations (these two are different!), and visibility across different AI platforms.
I’ll be digging into more of this with over the next couple of months, including how to reliably track your visibility in AI search.
So, stay tuned 👀
In the meantime, if you’d like to see if AI mentions or cites your brand, you can get a free report from Searchable.
See you next week,
Kate 🌟
