Hi friends 👋
We keep hearing it everywhere:
“You need high-quality content to rank on Google.”
“Only high-quality content will make it into AI search results.”
“Post high-quality content to grow your audience.”
But what does that actually mean?
Is it a vibe? A length? A checklist? A style?
I’ve been writing and editing a lot of content lately — blog posts, a playbook, a workshop — all around AI search optimization. And this question kept popping up in different forms.
So here’s what I’ve landed on:
High-quality content = Clear, structured answers that solve real problems for real people.
What Makes Content High-Quality?
Let’s be real. Everyone keeps throwing around the term “high-quality content” like it’s some magic switch.
But most of the time, it just ends up sounding like filler advice.
So here’s what I’ve seen and what I keep coming back to in my own work:
✅ It solves a real problem
Skip the fluff and keyword stuffing.
Start by asking: What’s the actual problem someone has when they Google this?
Then write a piece that helps them fix it, step by step.
For example, instead of “Our product helps teams collaborate better,” write:
“Struggling to get client feedback on your designs? Here’s a simple way to streamline it without 12 back-and-forth emails.”
If someone finishes your content and feels less confused or more confident about the topic, you did your job.
✅ It’s easy to scan and get value
Here’s your quick checklist:
• Use H2s and H3s that actually say something
• Incorporate lists and bullet points
• Include examples wherever possible to make complex topics more digestible
• Add visual elements like screenshots or diagrams
People skim. Format for that and let readers quickly find the answers they’re looking for.
✅ It sounds like you (and not a robot)
Write like you’re answering a friend’s question, as that’s the tone people engage with the most.
Keep it human and don’t overcomplicate your language. If you’re unsure, read it out loud and if it feels stiff, rewrite it.
Bonus tip: Use features like voice typing to draft; it helps you stay natural.
✅ It brings your own experience into it
If you’ve done something related to the topic, say it.
People are more likely to relate to and engage with content that comes from someone who has experienced it.
Also, AI-generated content can’t replicate lived experiences, and that’s your edge to be better than competitors.
✅ It shows up in more than one place
Search now happens in more places than just Google.
AI tools pull from a wide range of sources — Reddit, YouTube, blogs, podcast transcripts, and even comment sections.
If your content only lives on your website, you’re making it harder to be discovered.
Here’s how to fix that:
Share the key insights on LinkedIn
Record a short video walking through your framework, and post it on YouTube Shorts or TikTok
Find a relevant Reddit thread and genuinely add your thoughts (don’t self-promote, just help)
You’re not repeating yourself, you’re reinforcing your presence where people (and AI) are actually looking.
The goal is to show up wherever your audience is searching, scrolling, or asking questions.
Key Takeaway
So when someone says “just create high-quality content,” what they really mean is:
Be the clearest, most helpful answer — and show proof you know what you’re talking about.
That’s how you stand out.
That’s what quality means now.
See you next Friday,
Kate 🌟
