Hi my friend!
Earlier today, my editor, Christine Skopec, shared a LinkedIn post about an article we recently worked on together.
She broke down everything that went into creating it, from the initial brief to research, writing, editing, revisions, and publishing.
And I thought it was a nice reminder of how much work happens behind the scenes before you see a finished article.
Especially with software comparisons.
It's relatively easy to put together a list of tools, summarize their features, and write a few pros and cons.
But when someone is trying to decide which software to buy, that's rarely enough.
You need to understand what they're looking for, explore the products yourself, and figure out which differences actually matter to them.
That's where I spend a lot of my time.
And even after all that research and writing, there's another part of the process I really value, which is editing.
I put a lot of effort into every article I write. So when I submit a draft, I genuinely think I've done a good job.
But then an editor comes in (and I work with great ones!) with fresh eyes and finds something to question, clarify, or improve.
I make the revisions, reread the article, and realize that their suggestion actually made the piece better!
And I love that.
Because I think we sometimes talk about content quality as if it's something an individual writer either delivers or doesn't.
But in my experience, some of the best content comes from people challenging each other's thinking and building on what's already there.
It's not always a quick process and it shouldn't have to be.
And that's one reason I don't buy the idea that AI can simply replace a good content writer or an entire content team. It can speed up parts of the process (I use it myself in different ways!), but it can't replace the experience, judgment, and collaboration that go into creating great content.
And one more thing: if you're a solo founder or marketer struggling to keep up with content creation, remember that many of the polished articles/posts you see from established brands are the result of several people working together.
You're often comparing your one-person workflow to an entire content team.
So don't be too hard on yourself if creating something good takes longer than you expected.
Have a lovely weekend!
Kate š
