Hi friends 👋
Quick behind-the-scenes from this week and a content reflection that came out of it.
I was in Stockholm for two things:
a lunch with a client, and a female founders meetup.
Both were great, and I’d love to share one reflection, reminder, or a hack for coming up with ideas. Call it whatever you want.
On the way to Stockholm, I was on the train and opened my laptop thinking I’d do one or two small tasks.
Instead, I got completely locked in and finished way more than expected. I completed the tasks that I’ve been avoiding FOREVER.
And the funny thing is: this keeps happening to me.
Whenever I change my environment — travel, walk, go to a meetup, sit somewhere new — my focus improves and ideas start flowing without me forcing them.
This is something I’ve noticed over and over again with content.
My best content ideas almost never come from sitting down and thinking:
“Okay, I need to come up with content now.”
They come after movement. After conversations. After being in a different space.
The client lunch reminded me how much context and clarity you get from talking to people in person.
The founders meetup reminded me how energizing and inspiring it is to be around others who are building things. (Shoutout to the FoundHers Network for hosting and organizing an amazing event.)
As an introvert, I would never have imagined I’d say this, but … My goal this year (and moving forward) is to get into more in-person events and meetings. Period.
And both made it very obvious why content feels easier in those moments:
One - your brain has something real to react to.
And two - you enable the energy to flow instead of forcing yourself to come up with the best idea ever.
Think about it, when do you get the most inspiring ideas as an entrepreneur? Chances are, it rarely happens when you tell yourself: “let’s sit down at my desk and think of a new great idea.”
So if you’re creating content and feel stuck right now, here’s the simple shift that usually helps more than pushing harder:
Move first. Change the scene. Let the ideas flow naturally.
That same train ride also led me to rediscover a much better way to use ChatGPT’s browser (Atlas) for outreach, which then turned into me building a few custom GPTs for my own content workflows.
I know you’ll find them super useful too, so I’m now working on turning that into something I can share with you, either the exact scripts to build them yourself, or the GPTs directly.
I’ll break that down in next week’s issue once I decide what’s most useful and manageable. So, stay tuned for the next one and have a great weekend!
See you next week,
Kate 🌟
