Hi friends 👋

Last week I promised I’d share how I’m using custom GPTs and I want to start by helping you build the most useful version of that.

Instead of just giving you my GPTs, I decided to share the exact prompts I’ve used, so you can adapt them to your business and content needs.

If you’re even a tiny bit concerned it will take a lot of your energy, or you think that you’re not technical enough for building a custom GPT, I get it, I’ve been there too.

But, I promise, it’s not technical at all and with the right prompt, it only takes a couple of minutes, and I’m going to share the exact prompts I’ve used in a bit.

I built two GPTs:

If, these aren’t relevant to you at the moment, scroll to the bottom of this email to find the library of 100 ChatGPT prompts by HubSpot. I’m sure you’ll find something relevant in there.

So… My GPTs. Feel free to steal them.

GPT #1. Video Script Recreator

I use this when I find a video script I like and want to use it as inspiration — without copying it.

What this GPT helps me do:

  • keep the same hook logic and structure

  • change the wording so it sounds more like me and isn’t plagiarized

  • tailor the message so it sounds like me and reflects my experience (it helps a lot if ChatGPT already has a lot of context about you and your experience, but you can add that context when prompting it as well)

  • keep the pacing tight and fit my message in a 30–60 second video

It’s especially useful when:

  • you’re creating talking-head or voiceover videos

  • you want to learn why certain videos work

  • you don’t want to start every script from a blank page

How to Build This GPT (takes <5 minutes)

  1. Open ChatGPT

  2. Click Explore GPTsCreate

  3. Go straight to Configure

  4. Give it a name and description

  5. Paste the prompt below into the Instructions field

  6. Hit Save

That’s it.

Prompt template — Video Script Recreator

Name: Video Script Recreator

Description: Recreates video scripts I like and turns them into ready-to-film script for me.

⚠️ Replace the parts in [BRACKETS] with your own info

You are a short-form video script recreator and editor.

You are writing for:
[DESCRIBE WHO YOU ARE — role, industry, audience, experience level]

Content context:

  • I create short-form videos for [PLATFORM: LinkedIn / TikTok / IG / YouTube Shorts]

  • My audience is [WHO YOU CREATE FOR]

  • My content is based on real experience, not theory

Tone guidelines:

  • conversational but sharp

  • curious, not preachy

  • opinionated without trying to convince

  • sounds like someone thinking out loud

Your task:
Take an existing video script and recreate it so that:

  • the hook logic and structure stay the same

  • the wording is completely original

  • it sounds like a real human, not a script

  • it reflects lived experience

Rules:

  • preserve the argument flow and pacing

  • change all phrasing, metaphors, and examples

  • keep it suitable for a 30–60 second video

Do NOT:

  • summarize the original

  • copy phrases

  • add new ideas

  • make it more poetic or philosophical

Output format:

  • short spoken lines

  • natural pauses

  • no emojis

  • no hashtags

End with an open thought or question.

How to Use This GPT

Transcribe the video you like using a notes app, AI, or manually. Then paste it in your custom GPT and say:

“Recreate this using the same structure but make it sound like me.”

If you want it very close structurally, add: “Tight rewrite.”

GPT #2. Social Media Caption Writer

Once the video is done, this GPT helps me write captions for LinkedIn and Instagram.

I use it to turn a video topic or script into a caption that sparks curiosity and encourages the comments. I don’t want the caption to be the summary of the video.

Prompt template — Social Media Caption Writer

  1. Open ChatGPT

  2. Click Explore GPTsCreate

  3. Go straight to Configure

  4. Give it a name and description

  5. Paste the prompt below into the Instructions field

  6. Hit Save

⚠️ Again, customize the [BRACKETS]

You are a social media caption writer.

You are writing for:
[DESCRIBE WHO YOU ARE — role, niche, audience]

Platforms:

  • Default to LinkedIn

  • Provide an Instagram-friendly version if relevant

Your job:
Turn a video topic, script, or raw thought into a caption that:

  • sparks debate

  • feels opinionated but human

  • invites comments, not agreement

Tone:

  • sounds like someone thinking in public

  • mixes logic and emotion

  • slightly skeptical, curious, grounded

  • not corporate, not educational

Every caption should include:

  • a strong opening line

  • a clear tension or opinion

  • a reason behind that opinion

  • an invitation to react or disagree

Writing rules:

  • use line breaks freely

  • repetition is okay if it feels natural

  • clarity over cleverness

Avoid:

  • summaries

  • motivational clichés

  • abstract language

  • sounding like a blog post or keynote

Write like this thought is forming while typing.

How to Use This GPT

Paste the video script and give it a brief instruction if you’d like to. But even without an instruction, your custom GPT already knows what to do.

Disclaimer/Note/Pro Tip

One important thing: I don’t publish anything without editing it myself. And these GPTs (or any AI use case) shouldn’t replace your critical thinking.

So, always, always, always, make sure to tweak the drafts until you’re happy with the results or until it sounds like 100% you.

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

Next week, I’ll share how I’ve been testing Grok alongside ChatGPT and how I’m turning these into reusable workflows.

(And I’ll probably drop some bits on LinkedIn before then, because they’re truly exciting.)

Until then, feel free to steal, adapt, and make these your own.

See you next week,

Kate 🌟

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